Making Sense of Music Marketing in 2024

At Kartel Music Group, we’ve spent much of this past year reflecting on the shifting dynamics of the media landscape. One of the biggest challenges artists and labels face is navigating a promotional strategy that balances traditional media, social media, and digital platforms.

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Jono Das
Hybrid Campaigns | A New Wave in Music Promotions

Kartel Agency launches new Hybrid Promotions campaign format: fusing traditional music PR, radio promotions and social media marketing. Kartel Agency team offers a hybrid-promotions mix tailor made to fit individual artist campaigns and budgets to provide a dynamic and comprehensive approach to music promotions.

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Jono Das
Artist Intro | Bryn Christopher

After building a reputation as British pop's secret weapon by writing hits for Sigala, Louis Tomlinson and Melanie C, among others, the Birmingham-born vocal powerhouse is now stepping firmly into the spotlight.

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Jono Das
Artist Intro | CHERISE

CHERISE, the British soul sensation has emerged over recent years from London’s vibrant Jazz scene. From her roots with the pioneering artist development organisation Tomorrow’s Warrior to recent collaborations and supports slots with Gregory Porter, Michael Kiwanuka,  Steam Down, Jamie Cullum, Rueban James, Omar plus featuring on the ‘Blue:Note Reimagined II’ albumon Decca Records.  CHERISE has signed a full label services deal that will see KMG support the global release and marketing of her forthcoming debut album.

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Oliver Brown
Artist Intro | Alberta Cross

Kartel Music Group are delighted to introduce Alberta Cross. Led by Swedish-born lead singer and guitarist Petter Ericson Stakee, Alberta Cross continue to create a timeless alternative sound that is all their own - ‘Mercy’ is the first track to be taken from what will be their seventh album, due for release in 2023.

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Oliver Brown
Introducing | ARTiSTRiSiNG

Kartel Music Group announce a new emerging artist marketing initiative called ARTiSTRiSiNG. The programme is designed to focus attention on four carefully selected independent artists with breakout potential. Consideration for the programme is tailored specifically to the independent environment and focuses on artists at the cusp of taking the next steps in their career. These are artists who have demonstrated exceptional creative entrepreneurship in forging a path to success.

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Oliver Brown
Artist Intro | Martin Luke Brown

Martin Luke Brown released his new single ‘grateful’ in October 2022. Drenched with a blissful, west coast inspired sound, ‘grateful’ is the second single to be taken from Martin’s debut album, due for release next year through Kartel Music Group’s own label, AMK.

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Oliver Brown