Artist Marketing & Uniting The Industry | Kartel in Music Week

This week Kartel Founder CEO Charles Kirby-Welch shares some thoughts with Music Week on how artist marketing has the potential to further unite the music industry toward a more holistic artist centered business.  

Kartel has invested heavily in it’s marketing and promotions services.  We believe that marketing remains an area of the independent music business that demands a more coherent and informed approach. Above we think this requires a human touch.

Leveraging the preponderance of data at our disposal requires creativity, experience and investment.  We believe this is where the real point of difference in an artist’s trajectory may occur. To make the most of this potential, artists and managers need to ensure that their marketing teams work nimbly and diligently, bringing all elements such as content creation, PR, social media, influencer marketing and digital advertising together as a tightly knit unit. 

Read the full piece here. 

With the ever increasing importance of marketing expertise and the critical role social media plays within the context of modern campaigns, our Marketing Services team deliver a wide range of services to help artists realise their vision and build sustainable businesses.

Engaging effective marketing initiatives across digital advertising, social media and creative content comprehensively across your campaigns is critical for the success of your campaign.  It is equally important to ensure these activities are sustainable and affordable, with that in mind we  have developed some bitesize services to get you started.

These include:

Basic Digital Advertising Packages

Instead of a monthly or campaign-based fee, our team can set up individual digital ads across Facebook, Instagram and YouTube to either drive a Presave you might be running; push a new release on streaming; or deliver your new music video to audiences, increasing reach and views.

Social Media Strategy Sessions

Either in a series or a single standalone deep-dive session with our social media marketing experts. If you ever had a question to ask about social media best practice, or want to workshop your approach to social media over the course of a few sessions - this is for you.

Content Creation: Lyric Videos & Spotify Canvas

Content is king, and you can never have enough of it. Particularly during the COVID-19 pandemic lyric videos have become an even more crucial asset in content marketing strategy, along with producing engaging Spotify Canvas assets to support your tracks on the service. Our Creative Services team can deliver on these to help you develop your campaign and audience.

Click here to get in touch with our Marketing Services team, and see how we can help you.